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Kofola: VVrk & Leoprd

To support Kofola’s impulse formats, we created a campaign whose main protagonists are the discarded toys VVrk and Leopr, who speak to teenagers in their own “succinct” language, which only they and the target group understand. 

Packaging

Part of the campaign was to redesign the entire product line’s packaging. And, of course, not even the flavours were spared our abbreviating. 

TV & YouTube

Our protagonists handle ordinary life situations in their own way. And sometimes that is a bit WTF! 

7.000.000

views on youtube

Outdoor & POS

The striking script of the campaign provided sufficient “stopping power” even at sales locations and on billboards. 

KFLgram

Another part of the campaign was a selfie application which, thanks to augmented reality, changed every can and half-litre bottle of Kofola into one of our protagonists, who thus also flooded Instagram. 

212.617

products scanned

The most interesting Czech brand of 2017

according to a GFK survey
turnover

+6%

turnover

+30%

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