Metropolitní univerzita /

This campaign is aimed mainly at younger people, namely, millennials. Together with our client, we prepared ten key visuals for various fields stating that MUP supports students’ talents and works to develop skills that are improved through practice.

This campaign works to attract not only secondary-school students, but other potential MUP applicants as well. This campaign was carried out over three phases during February, July and September and used many different formats including OOH formats such as CLV and B1. These adverts were run in locations like the underground, secondary schools and transport inspectorate as well as in print advertisements, radio announcements and online.

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HR, Office & Claims


Building Visionary
Plynární 1617/10
Praha 7
170 00


WMC Praha, a.s.
Plynární 1617/10
Praha 7
170 00

tel. +420 266 798 100

IČO: 26509954
DIČ: CZ26509954 

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Adéla Krausová
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International requirements GREY Group EMEA

The Johnson Building 77 Hatton Garden London,
EC1N81 United Kingdom
+44 20 3037 3500


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