This campaign is aimed mainly at younger people, namely, millennials. Together with our client, we prepared ten key visuals for various fields stating that MUP supports students’ talents and works to develop skills that are improved through practice.
This campaign works to attract not only secondary-school students, but other potential MUP applicants as well. This campaign was carried out over three phases during February, July and September and used many different formats including OOH formats such as CLV and B1. These adverts were run in locations like the underground, secondary schools and transport inspectorate as well as in print advertisements, radio announcements and online.
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