For Kofola we created a campaign to support ‘impulsive’ formats. The protagonists of this campaign are discarded toys, Leoprd and VVrk, who get a second chance at life, but struggle to survive on their own. Leoprd and VVrk speak their own language which is based on today’s popular abbreviations.
Another part of the campaign is the Plush Toy Recycling Centre, where people may send their discarded plush toys to be re-used by others. In the sewing department of Farní charita Beroun, the toys undergo a transformation as they are cleaned and mended. The first 3,000 recycled plush toys are given to children in hospitals around the Czech Republic and Slovakia by Loutky v nemocnici . Children can get involved in repairing plush toys at the Strun dětem festival. A report from the event was posted on Kofola’s Facebook page.
The campaign was run both on television and online. All VVrk and Leoprd stories can be viewed on YouTube.
Other entertaining content from this campaign is posted on social media, including on Instagram.
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