Tackle Brand & Business challenges

At WMC|GREY, we combine change management with strategy implementation to support the long-term growth of your brands and business.

For ROUVY, we redefined the brand positioning and built a new strategy that opened the door to a broader global audience. A strong identity that differentiates the brand from the competition has contributed to sustainable growth and success in a competitive market.

We transformed DATART from a mere retailer into a true electronics specialist, making life with electronics easier for people. Thanks to distinct positioning and original communication, revenue grew by tens of percent, and the brand became the first choice in electronics retail, dethroning the market leader Alza.

For Košík, we created a new strategy positioning it as the best place for large shopping, and underwent a complete rebranding, including a unified visual identity. By optimizing the digital experience, CRM, customer care, and retention, we supported customer acquisition and prepared the brand for expansion into four new markets.

For VOYO, we unified the brand across seven countries, creating consistent communication while respecting local needs. The new brand strategy included a unified brand story and visual identity, which strengthened differentiation from global players and improved the digital experience for users.

After the entry of the FIXED brand onto the Prague stock exchange, we conducted a comprehensive rebranding, including a new visual identity and a complete redefinition of the brand architecture to enhance market position and operate across Europe. We set up key processes to transform the marketing department and acted as the strategic leader in creating communication materials and social media.

The overall transformation culminated in the first integrated advertising campaign, which helped increase brand awareness and secure its market position.