Bohemia Sekt
The absolute best on ice
What do Bohemia Sekt ICE and the World Figure Skating Championships have in common? The best stuff on ice, obviously. Our campaign for the brand's partnership with the world championship nailed the connection between ice-cold sparkling wine and the elegance of the sport, creating a visual identity built entirely around that champion moment.
Bohemia Sekt ICE is a product born to be served on ice. That's why partnering with the World Figure Skating Championships was the ultimate no-brainer to showcase this benefit in a bold, straightforward way.
The creative concept "The Best on Ice" skipped the fluff and drew a direct line between the flawless performance of figure skaters and the taste of the sparkler, which truly peaks on ice. The campaign stripped away the noise and built its narrative on raw icy aesthetics, fluid motion, and the pure thrill of a championship-winning moment.
The campaign rollout featured high-impact key visuals and 10-second sponsor bumpers. From day one, the client was fully onboard with an all-AI approach, allowing us to build a highly stylized visual universe without the baggage of traditional production budgets and timelines.
The absolute best on ice
Scope of Work
Creative Concept AI Image Production Key Visual Sponsorship Hits TV Spot OOH / Print
