Habánské Sklepy

How a traditional wine brand proved that only the real deal survives

Habánské sklepy is a legacy Czech wine brand dating back to 1614. In a flat wine category where price tags usually dictate choice, our brief was clear: boost awareness, drive trial, and elevate the brand from a mere sales leader to an emotional powerhouse. By cutting through the noise with a campaign built on craftsmanship, heritage, and a touch of mystery, we proved that tradition doesn't have to feel dusty—if you pitch it right.

Habánské sklepy held a strong market position, but in a highly competitive and shrinking still-wine category, they needed to boost more than just product quality. The goal was to build communication that injects raw emotion into the brand, drives recall, and pushes customers to actually grab a bottle—whether for the first time or as repeat buyers.

The creative concept was stripped of fluff, tapping straight into the brand's history, winemaking mastery, and secrets passed down through generations. The tagline “Only the good lasts” cuts through the noise to capture the exact values Habánské sklepy have stood for all along: care, patience, and quality that stands the test of time.

The campaign elevated the brand and delivered real growth in key metrics. Habánské sklepy saw an 11% lift in aided awareness and a 5% increase in the “my main brand” attribute. The brand didn't just win better shelf space; it claimed a bigger share of mind.