Košík.cz
A fresh look for effortless big shopping.
Košík.cz has undergone a complete rebrand in collaboration with WMC Grey. The new identity and communication strategy highlight the convenience and value of large purchases delivered directly to the customer, setting the brand apart with a striking purple color on both the Czech and European markets.
Košík has embarked on a full rebranding journey with the Brand & Business Booster program from WMC Grey, which delivers not only a strategy backed by both hard and soft data but also creativity. We worked in consultation mode with the client, holding workshops to discuss the results.
We analyzed not only the needs of customers but also the internal setup of the brand itself. We needed to better align it with the product, technologies, and processes within the company and define exactly 'how' to differentiate it from the competition.
That's why we defined a new communication proposition that can position the brand and simply explain the added value of its product. And thus 'The best place for big shopping' was born.
After setting the communication proposition, we moved on to the actual rebranding and the creative brief. To succeed, distinctiveness became our mantra. For Košík to stand up to the giants in the market, it had to be clearly seen and heard.
