Mattoni

For the Mattoni brand, we created a campaign to launch the upgraded functional mineral water Mattoni Imuno. The goal was to introduce the new format and higher vitamin content, while also showing that everyday immune support can be simple—and above all, tasty.

The creative concept is built on the idea of “Support your immunity with taste.” The main element of the campaign is a 20-second TV spot that captures everyday moments—riding public transport or working in a busy office environment. It is precisely in these situations that Mattoni Imuno steps in as a natural way to support the body.

The campaign’s visual motif is the metallic shield from the product pack, which we used as a symbol of protection and immune support. It follows the spot’s heroes throughout their day and connects the product’s functional benefits with a simple, easy-to-understand story.