Novonesis

We help farmers uncover and eliminate hidden losses in silage production and storage.

For Novonesis, we created a communications campaign for SiloSolve® FC in the German market. Both the strategy and the creative concept were built on real farmer pain points and focused on the “hidden losses” that occur during silage-making. We rolled the campaign out across digital channels, banners, newsletters, and produced authentic photo and video content straight from the farm.

At the start of our collaboration with Novonesis, a two-day workshop gave us a deep understanding of the brand, the SiloSolve® FC product, and the specifics of the agricultural market. Based on the insights we gathered, we developed a communication strategy aimed at German farmers facing rising costs, pressure to be more efficient, and ever more demanding conditions for harvesting and storing feed.

The campaign strategy rested on a simple but powerful idea: show farmers “hidden losses” that occur during silage making. These are often what decide the quality of feed, animal health, and the farm’s overall profitability. The creative concept therefore focused on education, trust in expert solutions, and a clear explanation of the value of SiloSolve® FC.

We developed the campaign into key visuals, digital banners, and newsletter communications. The project also included production on a real farm, where we created an extensive photo library and a series of educational videos capturing farmers at work, the harvest, product application, and the subsequent storage and feeding of silage. We delivered the digital banner and newsletter campaign in collaboration with Actum Digital.