PRE

We power your dreams and the little everyday things. We are PRE.

We created a fully functional 360° campaign that brings a fresh, emotional take on a stable energy provider. We introduced a new brand symbol — Eli the fox. It helped unify the communication and, in specific campaigns, turned a commodity like electricity into an experience that is part of our everyday lives. PRE is no longer just a passive "socket in the wall" — it is active energy that gets things moving.

Our job was to present PRE in a new, modern light and bring it closer to people.

We created a campaign that positions PRE not only as a stable and reliable electricity supplier for households, but as the driving force of a modern city — from public transport and e-mobility to public lighting, heat in our homes, and even the toys in a child’s bedroom. The goal was to give the PRE brand emotion and playfulness, and show that PRE energy is all around us.

Although energy is invisible, its impact on our lives is everywhere and tangible. So we’re not talking about selling intangible energy, but about what PRE’s energy supply makes possible. Children’s joy, mobility, communication, safety, entertainment. PRE doesn’t deliver energy passively “to sockets” — it actively powers the entire ecosystem of modern life.

And that’s how the fox Eli was born (Electric Fox). Thanks to the fairy-tale concept of the friendship between the curious boy Přemek and his friend Eli the fox, we showed concrete situations in which Eli the fox is a positive electric charge, visibly powering everything around her with her energy. She symbolizes energy and the PRE brand, helps build brand awareness, and at the same time gently, through situations, promotes PRE as (1) an indispensable, (2) infrastructure and e-mobility partner, and (3) provider of ordinary everyday services.

Eli the fox has been helping PRE build brand awareness and consideration since 2022.